ALCOHOL-FREE FOR THE FIRST TIME The BeerTasting Community Award has already been successfully held three times in cooperation with the European Beer Star—as a strong complement to one of Europe’s most prestigious beer competitions. The goal: to give the community an official voice alongside the high-profile expert jury of the European Beer Star. [...]

BeerArena for the FIFA World Cup 2026™ KALEA is known for creating exclusive special editions for special occasions and events—whether for Father’s Day, the Super Bowl, or the Advent season. With the BeerArena, KALEA specifically targets football fans and beer enthusiasts who want to accompany the FIFA World Cup 2026 not only [...]

While everyone is still talking about alcohol-free January or trying to quit drinking altogether… we’re kicking off the carnival season in full swing! Because until Shrove Tuesday, it’s all about laughing, celebrating, and enjoying—of course with the perfect beer! 👉 At KALEA, we’ve put together a unique Carnival Kölsch Box for you: [...]

The Kalea Beer Advent Calendars – now available in their 16th edition Since 2010, the Kalea Beer Advent Calendars have stood for variety, quality, and the joy of discovery. When Alexandra and Peter Reimann founded the company, a simple yet brilliant idea gave rise to a successful concept: bringing together exciting beers from different [...]

It was first presented at the Alles für den GAST trade fair—now the new cult beverage Minecraft Golden Apple is entering the market. The product launch in Austria will take place as early as November, followed by the German version with a deposit on cans in December. The soft drink is bottled by Radlberger [...]

In the image, from left to right: Christian Klemenz; Dirk Schneider, Peter Reimann Focus on Growth and Clear Direction Salzburg/Bamberg, July 1, 2025 Effective July 1, KALEA GmbH is taking over the “Retail Concepts” business division of Bierothek®. This brings together the strengths of two well-established companies to create new momentum in the B2B [...]

Tradition meets innovation Since May 1, 2024, the traditional Ettl Private Brewery has been part of the Kalea family, bringing more than 480 years of brewing craftsmanship to our portfolio. Founded in 1543, the brewery is located in the heart of the Bavarian Forest, a region known not only for its high density of breweries [...]

Hey dear fans and business partners! Big news from us at Kalea - we are now officially on LinkedIn! 🎉 This means you can now easily follow us to get a behind-the-scenes look and learn more about our mission and cool projects. Whether it's about our latest, beery products or our exciting events and [...]

Dear Kalea fans! The Kalea team would like to wish you a Merry Christmas and a wonderful holiday with your loved ones! Which beer are you enjoying today? Hopefully one from our beer calendar! Enjoy it, cheers! Stay healthy, keep being a beer fan and look forward to a beer-filled 2024! We will definitely [...]

The most wonderful time of the year is just around the corner and we have prepared something very special for you! We are happy to announce that the Kalea Beer Advent Calendar 2023 will be even more exciting this year. From 1 December, you can look forward to daily tasting videos that will accompany [...]