BeerArena for the FIFA World Cup 2026™
KALEA is known for creating exclusive special editions for special occasions and events—whether for Father’s Day, the Super Bowl, or the Advent season.
With the BeerArena, KALEA specifically targets football fans and beer enthusiasts who want to accompany the FIFA World Cup 2026 not only with the game but also with a culinary experience.
The BeerArena brings together 12 different beer specialties in one set and invites you to taste a variety of beer styles during a shared football evening. Whether it’s the group stage or the final—the arena is designed as a themed companion for social gatherings.
Overview of the 12 Beers
12 selected beer specialties of 0.33 L each
Different beer styles from various brewing traditions
Individually designed bottles with football-themed artwork
Collector-oriented overall presentation
The focus is on shared tasting: a football evening with friends provides the perfect setting to discover the variety of beers included in the set.
Tasting & Rating with the BeerTasting App
Through the BeerTasting App, additional information about each individual beer is available. Users can read details about the style, origin, and characteristics of each brew.
The app also allows all beers to be rated directly. The goal during the tasting is to determine your personal favorite beer within the BeerArena. By the end of the evening, not only will a sporting world champion be decided, but also the highest-rated beer of the night.
The BeerArena will be released as a limited special edition ahead of the 2026 World Cup™.
